November 15th, 2013
Denis and Ian of June Records on College Street, Toronto are just two music lovers with a passion for vinyl. They’re both big fans of the stories that records tell, through sounds, pictures and words.
“With analog technology, there’s always a lot more depth,” says Denis as he puts on a vinyl to demonstrate, “but with CDs, you have sort of a limited scope…in terms of what the sound can do.” Ian elaborates a little further, “The artwork is a big factor as well the liner notes are huge… I discovered so much music through the liner notes.”
Although the technology may seem outdated to some, to these guys, records say so much more than CDs ever could. Their obsession with music is something they’ve given back to the people of Toronto through vinyls, local shows and June Records.
November 15th, 2013
Tucked away in a quiet alleyway, in the second floor of an old building on King West is Frank Correnti Cigars Ltd. Since 1903, they’ve been rolling handcrafted cigars for a star-studded clientele base, ranging from Gene Hackman to Ray Romano as well as a wide range of athletes, including the Toronto Blue Jays and various NHL alumni.
What’s special about this particular cigar shop is that every cigar is rolled by hand, using traditional methods and all-organic ingredients. Every client has unique tastes – so cigars are customized to meet individual needs and preferences. Keeping up with 200-year old traditions, Frank Correnti Cigars Ltd. brings prestige and class back to tobacco.
July 4th, 2012
Mixologist Simon talks us about Tequila … the good, the bad and the ugly! Tequila is easy to mix with and Simon shares one of his favorite recipes featuring Tromba Tequila. Watch Simon to learn more about one of our favorite spirits.
May 8th, 2012
Jordan Stacey one of Toronto’s cocktail experts sat down with us to to explain the complexity of Bourbon and it’s mixability. Watch the video to meet Jordan, learn about Bourbon and make an “Old Fashion” a very classic cocktail.
April 17th, 2012
Sunjay Nath is a professional speaker and author. He developed the 10-80-10 principal which helps individuals and businesses attain greater success. Nath has became the youngest Canadian to win the CSP (Certified Speaking Professional).
March 5th, 2012
Brett is a modern day artist. He focuses primarily on stencil art. He has many famous pieces through out Toronto including a John Lennon painting in Fran’s Restaurant and another in Nyood Lounge. You can find Brett in the Good Fellas Gallery hard at work
February 8th, 2012
Check out this video to see how you can become a digital story teller.
November 9th, 2011
We wanted to give you some practical advice in the world of video. We can across some interesting advice from Mashable Business that you may find worthwhile:
1. Don’t expect your video to go viral.
YouTube proselytize, Jeffery Harmon, suggest to re-evaluate expectations in hitting it big on YouTube. Businesses should focus on base hits and making sure the right customers see their videos, not reaching a million views.
2. Buy some Ads.
Purchasing ads can be beneficial to a small business promoting on YouTube. Since it’s not very likely that a video will go viral, buying search ads, promoted videos, or ads that pop up when a YouTube search is done can lead you to the right customers. Just make sure the content is relevant to the search term.
3. Use comments, hot spots, and A/B testing as your focus group.
• Comments – Watcher’s comments on videos is a great, free way to obtain feedback on products or services a business is offering.
• Hot Spots – YouTube offers some great tools in terms on how your video is being received. With this, a company is able to have better insight to when people are tuning in and out of videos.
• A/B Testing – A business can post two different versions of videos, have them listed as “Unlisted video”, and back them up by search ads. They can then see which one receives a more positive review.
• Google Analytics – By using this, a business is able to tell how much referral traffic their videos are getting on YouTube. In addition, people who are led to their website through YouTube spend more time there than people who come across their website in another way.
4. Watch a lot of YouTube.
Spend a few hours a day on Youtube to research what is trending. This can help a company recognize good ideas.
5. Track that ROI.
Ed Davis is the president of Ceilume, a company which manufactures ceiling tiles in California. Their YouTube Channel has over a million views. They rely greatly on a more improvisational and analog form of tracking. They do the following:
• Count the number of views on videos and the combined total on their YouTube Channel.
• Traffic to their website from videos.
• Feedback given to their customer service representatives from clients.
6. Find your niche.
There are thousands of ads out there. In order to stand out, you need to create spectacular ads or position your company differently. You can refer yourself as an expert in your field or attach your brand to a particular lifestyle. It is about creating things that help people, that people connect to and allows them to explore, not advertising.
Wasserman, Todd. “6 Best Practices For Small Business YouTube Marketing.” Mashable Business.
September 20th, 2011
Hockey sticks breaking are a major issue through cost and performance at the amateur and national level. Hockey Robotics addresses this issue by developing a robot that is used to test out new sticks and their technologies. One key point addressed by Chief Scientist, John McPhee is to prevent the initial chip or crack because the stick will last longer. Tristan Lehari, Mechanical Structure and Design Lead stated that the project was first started by phD students working with motion tracking and hockey players.
Check out this video to see the mechanics of how the robot is made!
August 8th, 2011
The P300 is a response of our brain to a rare event such as the flashing of a letter your waiting for on a screen. Each time a letter flashes, your brain generates a p300 response, which the computer picks up and recognizes what letter you were looking at. This interface is originally thirty years old that flashed in rows and columns but Dr. George Townsend, an associate Professor at Algoma University made contributions to this field which were to note the problems in that specific way. It’s not row and column based but a random pattern designed to improve the speed. This is a slow interface, which is used in hospitals that is designed to help ALS patients.