Angle Media Group

The 6 Best Practices For Small Business YouTube Marketing

November 9th, 2011

We wanted to give you some practical advice in the world of video. We can across some interesting advice from Mashable Business that you may find worthwhile:

1. Don’t expect your video to go viral.
YouTube proselytize, Jeffery Harmon, suggest to re-evaluate expectations in hitting it big on YouTube. Businesses should focus on base hits and making sure the right customers see their videos, not reaching a million views.

2. Buy some Ads.
Purchasing ads can be beneficial to a small business promoting on YouTube. Since it’s not very likely that a video will go viral, buying search ads, promoted videos, or ads that pop up when a YouTube search is done can lead you to the right customers. Just make sure the content is relevant to the search term.

3. Use comments, hot spots, and A/B testing as your focus group.
• Comments – Watcher’s comments on videos is a great, free way to obtain feedback on products or services a business is offering.
• Hot Spots – YouTube offers some great tools in terms on how your video is being received. With this, a company is able to have better insight to when people are tuning in and out of videos.
• A/B Testing – A business can post two different versions of videos, have them listed as “Unlisted video”, and back them up by search ads. They can then see which one receives a more positive review.
• Google Analytics – By using this, a business is able to tell how much referral traffic their videos are getting on YouTube. In addition, people who are led to their website through YouTube spend more time there than people who come across their website in another way.

4. Watch a lot of YouTube.
Spend a few hours a day on Youtube to research what is trending. This can help a company recognize good ideas.

5. Track that ROI.
Ed Davis is the president of Ceilume, a company which manufactures ceiling tiles in California. Their YouTube Channel has over a million views. They rely greatly on a more improvisational and analog form of tracking. They do the following:
• Count the number of views on videos and the combined total on their YouTube Channel.
• Traffic to their website from videos.
• Feedback given to their customer service representatives from clients.

6. Find your niche.
There are thousands of ads out there. In order to stand out, you need to create spectacular ads or position your company differently. You can refer yourself as an expert in your field or attach your brand to a particular lifestyle. It is about creating things that help people, that people connect to and allows them to explore, not advertising.

Source:
Wasserman, Todd. “6 Best Practices For Small Business YouTube Marketing.” Mashable Business.

Never Break a Hockey Stick Again!

September 20th, 2011

Hockey sticks breaking are a major issue through cost and performance at the amateur and national level. Hockey Robotics addresses this issue by developing a robot that is used to test out new sticks and their technologies. One key point addressed by Chief Scientist, John McPhee is to prevent the initial chip or crack because the stick will last longer. Tristan Lehari, Mechanical Structure and Design Lead stated that the project was first started by phD students working with motion tracking and hockey players.

Check out this video to see the mechanics of how the robot is made!

Insurance Bureau of Canada – How to Keep Your House Dry ~ Toronto

September 7th, 2011

The Insurance Bureau of Canada has started a program with six different showcases, and one of them is the Dry House. It’s purpose is to sell information not insurance about how to keep your house dry. Water is the second largest problem after fire in society. The Insurance Bureau of Canada provides solutions- it is better to prevent a problem then solve it, which is what they work towards. A rain barrel is really useful because it showcases how much water is accumulated from the rain, which is a lot more than we actually think. They have a Dry House interactive game where you are given scenario problems and with each problem you get six solutions, deciding which one is right. It’s a useful fun game to learn more about how to solve problems within your house.

Latest is 3D Technology from Quantel ~ Toronto

August 20th, 2011

Mark Northeast from Quantel Toronto states they have been doing stereo scoptic 3D for the past four years in Toronto and they feel that the biggest change is digital. In the area of the digital centre of excellence, there are three different groups of products showing how they work together interactively. The Quantel Pablo system does editing and stereo scoptic manipulation, a system which was used in Avatar, connected to that is a Stereo 3D rig where a live output of stereo images is manipulated and played back at the same time, and the third is a Stereo 3D analyzing tool that does 2D to 3D conversions. Recently, they launched a technology called Q-tube which takes a virtual file system that generates media wherever you are in the world.

30 Year Old Brain Computer, Helping ALS Patients ~ Algoma University

August 8th, 2011

The P300 is a response of our brain to a rare event such as the flashing of a letter your waiting for on a screen. Each time a letter flashes, your brain generates a p300 response, which the computer picks up and recognizes what letter you were looking at. This interface is originally thirty years old that flashed in rows and columns but Dr. George Townsend, an associate Professor at Algoma University made contributions to this field which were to note the problems in that specific way. It’s not row and column based but a random pattern designed to improve the speed. This is a slow interface, which is used in hospitals that is designed to help ALS patients.

Tattoo Culture, Boozehound/Queen St W. Tattoo ~ Toronto

July 25th, 2011

BoozeHound Ink is a tattoo shop located in the Fashion District in Toronto. Their main concept is to give clients an experience by taking extra time and courtesy to make sure their needs are fulfilled and they are satisfied with the final result. Mikey the manager states the Rock and Roll community is big with tattoos. Aaron the owner states that BoozeHound Ink is a movement. They have clothes, do shows, and are associated with car clubs and bands. They are about creating a social network of responsible good people.

Wearing The World with Joy Apparel ~ Jeff Woodrow

July 11th, 2011

Joy Apparel is connecting the world, one t-shirt at a time. In this video the Founder of Joy Apparel, Jeff Woodrow introduced our team to his unique idea. Upon visiting the Joy Apparel website you can choose a person who has been drawn by Jeff and his team. It’s then printed on a t-shirt for you and you get the opportunity to submit a picture of yourself to be drawn. Each t-shirt arrives with a small bio of the person and you are encouraged to think about that person and how your everyday actions can affect others and the world we live in.

With Joy Apparel you can Wear The World On Your Heart!

Shape Up for Summer, Fitness Tips ~ Geoff Girvitz, Bang Fitness

June 27th, 2011

Bang Fitness is not your conventional gym set up. It’s a type of gym that uses tools such as old school lifts and tires.  Geoff Girvitz, Director of Bang Fitness chatted with our team about the focus on providing complete solutions to athletic performance and body composition. Bang Fitness wants people to be strong in the gym atmosphere, and be able to apply what they have learned to day to day tasks and recreation/leisure activities.  Geoff reinforces that the most important aspect of living a happy and healthy life is your mindset. At Bang Fitness they assess the mindset of the clients to make sure they are able to meet their goals.

Check out this weeks video and start living a fit life. BANG!!!

Energy Consumption & Solutions ~ Energent Inc., OCE Discovery 2011

June 13th, 2011

From the show floor of The Ontario Centres of Excellence Conference, Discovery 2011 Director of Marketing at Energent Incorporated, Craig Haney offers us energy solutions for:

- Utility and Energy Providers
- Hospital & Institutional Facilities
- Industrial & Manufacturing Facilities
- Commercial Buildings

Energent is rethinking the way we consume and monitor energy through our business in real time. Check out this video where we take a look at Energent’s dashboard system which accurately monitors your energy consumption.

Toronto Kickboxing & Muay Thai ~ Science of the 8 Limbs, Toronto

May 31st, 2011

Toronto Kickboxing & Muay Thai expert Warren Lee, walks us through the science of the 8 Limbs; feet, elbows, knees and fists. The premise of this is to test what the body can withstand. For people looking to get into it, it is a mental game, difficult in the beginning but if you stick with it, it gets better.