March 1st, 2011
Following our conversation with Dave Fleet who heads the Digital Practice for Edelman in Toronto, this week in Part 2 we have him discuss driving engagement through rich media, especially video. He gives us his take on using contests to generate attention and the upside to group buys like Groupon.
In case you missed part 1, you can check out the video here. Expect to see part 3 up next week.
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